THE INFLUENCE OF THE INCREASING OF LOCAL FASHION BRAND MSMEs ON THE COMMUNITY OF JEMURSARI, WONOCOLO, SURABAYA CITY IN FACING THE IMPACT OF GLOBALIZATION

Abstract

MSMEs (Micro, Small and Medium Enterprises) are business or business activities carried out by business entities or individuals. Local Fashion Brand UMKM is a business that provides various needs for appearance and accessories. In Indonesia, many local fashion brands have been developed by various groups. Starting from individuals to well-known business entities. So that Local Fashion Brand MSMEs can be said to be one of the MSMEs that can compete with Foreign Fashion Brands in facing the impact of globalization. This article explains the influence of the increasing number of local fashion brand MSMEs on the people of Jemursari, Wonocolo District, Surabaya City in facing the impact of globalization. In this research, the aim is to find out a smaller scope first in seeing the influence of the increase in Local Fashion Brands. This study uses a qualitative method. The data collection techniques were obtained from observation, questionnaires and interviews. One of the fundamental data collections in interviews and questionnaires is to focus on responses from the Jemursari community. Good or bad responses will reflect the results of the increasing influence of Local Fashion Brand MSMEs.